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BREAKING BARRIERS

We’re here to make sport equal for women and girls.

IT’S TIME TO MAKE SPORT EQUAL

The adidas Breaking Barriers Project is a commitment to breaking down barriers for women and girls across Europe to ensure that – from the locker room to the boardroom – all belong. By working directly with nonprofit sports organizations and local coaches and leaders, we are providing the sports industry with the necessary tools to drive systemic change. Join us to break barriers for women and girls, today!

GET STARTED

THE BREAKING BARRIERS COMMITMENT

Through sports, we have the power to change lives.

5 YEARS

Breaking Barriers is a multi-year commitment to championing women and girls in sport.

15 NONPROFITS

To do this, we’re working with 15 nonprofits to make an impact on the ground.

100 CHAMPIONS

We’re training 100+ role models to be leaders in gender equity in their own communities.

50,000 GIRLS

We aim to break barriers for over 50,000 girls, with a vision to make sport equal for all.

CHAMPIONS FOR CHANGE

Meet the women who are driving local change for the next generation of girls.

A Future Without Barriers

After being told girls couldn’t play, Maymi fights for equality in sports.

A Sense of Belonging

Leanne is a role model for girls to gain confidence in sports.

Guiding Girls Into Sports

As a player and coach, Jea breaks barriers by building relationships.

Change Starts With Us

Mariella’s passion for sports brings people from all cultures together.

WAYS TO GET INVOLVED

Explore the tools you can use to change the game in your local community.

Train for Gender Equity

Learn how to become a leader for women and girls.

It’s Time to Talk. Period.

Break the stigma around menstruation.

Women’s Sports Research

Examining systemic barriers to girls’ participation.

EXPERT PARTNERS

With the understanding that we cannot create industry-wide systemic change alone, the Breaking Barriers Project is developed in collaboration with experts in gender equity and sport.